Taekwondo black belt, and amateur photographer, Argentinian director Lemon loves his nomad life, traveling around the world since he started directing in 2007.
Selected by SHOTS in 2007 as a new talent to watch, and a director to watch by Boards magazine. 4 cannes lions (Impulse, Fibertel, Carone and Nestle), 3 clios, 1 San Sebastian gran prix with Impulse campaign, among others prizes.
His ability as a storyteller has lead him to direct commercials in different countries such as Turkey, USA, Italy, Mexico, England, France, Argentina, and Brazil, among others.
His clients include Axe, Rexona, Impulse, Signal, VW, Ford, Nissan, Lincoln, Chevrolet, Fiat, Sprite, Huawei among others.